Media Use Policy


The purpose of this guide is to help everyone in the weightlifting ecosystem to easily make sense of photo and media use, balancing the needs of governing bodies and their sponsors, athletes and their individual sponsors, news and editorial media, and the livelihoods of photographers and videographers.

The quick and dirty version:

  • LiftingLife was created by weightlifters to help all weightlifters have access to inexpensive photos they can use for whatever they want, and to help grow our sport through more, higher quality media and sponsorships.
  • Athletes have our blessing to do practically anything they want with their photos.
  • Editorial use including news and media have our permission to use purchased photos any medium without any royalties. Thank you for promoting our sport! Please credit both LiftingLife and the photographer. It means a lot to us!
  • Businesses can use our photos for commercial/promotional purposes if they obtain permission from all three parties: LiftingLife, USA Weightlifting, and the athlete. The process is easy, simply contact us.

Details and examples:


Athlete Use

Generally speaking, athletes can do almost anything they want with their own photos. Below are a few frequently asked questions that we receive regarding our photo use policy, USA Weightlifting's photo use policy, and athlete use. If you have a use case that doesn't fall into any of the below examples, absolutely feel free to contact us at support@lifting.life.

Can I post a photo of myself from a national USA Weightlifting event on my website, Facebook, or Instagram?

Yes, absolutely!

Can I edit a photo?

Yes, feel free to crop, edit, and change your photos.

Can I submit my photo to newspapers and magazines to publish?

Yes! Competing at an event is quite an accomplishment, and sharing that with the world helps promote our sport in a positive way.

Can I use my photo to announce my seminar or workshop?

Yes, you can absolutely use your photo to promote a seminar and working that you host.

Can I post or use photos that have the "Photo Preview" watermark on them?

Our intention is not to promote our brand with the photos that we publish for preview on our website, but rather to help create a sustainable ecosystem for photographers, athletes, event organizers, sponsors, etc. Purchasing photos is incredibly important part of that ecosystem, which removes the "Photo Preview" watermark, and we very much appreciate your support. If you can't afford your photos, please contact us by email so we can help you out. We'd rather that you post your photos without our watermark so that you're promoting yourself, our sport, your sponsors, and our sport's sponsors rather than having our watermark front and center.

When I post a photo of myself from a national USA Weightlifting event, can I mention or thank my sponsors?

Yes, you may absolutely thank your sponsors in the message portion of your post.

When I post a photo of myself from a national USA Weightlifting event, can I edit my photo to add my name or the logo of my team?

Yes. Photos and videos from national USA Weightlifting events may be altered to add your name, the name of the event, and the logo of your team. Your team must be registered with USA Weightlifting.

When I post a photo of myself from a national USA Weightlifting event, can I edit my photo to add the logo of my sponsor?

Photos and videos from national USA Weightlifting events may not be altered to add the logos of any entity other than USA Weightlifting and/or your registered USA Weightlifting Team.

Why?
USA Weightlifting partners with event sponsors that contribute to the financial stability of our sport at a national level. Placing logos of businesses on media taken at national USA Weightlifting events can be confusing to the viewer whether the sponsor is sponsoring only the athlete in the photo, sponsoring the competition as an event sponsor, or even sponsoring USA Weightlifting as the national governing body.

Are there any exceptions?

Yes. If your sponsor is also a USA Weightlifting sponsor, you may edit your photo to include your sponsor's logo. For a full list of USA Weightlifting sponsors, visit TeamUSA.org. To learn more about becoming an Official USA Weightlifting Sponsor, contact Kevin.Farley@usaweightlifting.org

How can I promote my sponsors when I compete at national USA Weightlifting events?

According to IWF and USA Weightlifting rules, you can promote your sponsors by placing their logo on your singlet, belt, knee sleeves, socks, or shoes. Naturally, this means that their logo may appear in photos and videos of you at national USA Weightlifting events, and it will be clear to the viewer that the sponsor is sponsoring you individually as an athlete, and not the event or governing body. The specific rules may vary depending on the event and governing body, so please double check before registering for each event if you have personal sponsors that you work with.

Can my sponsors post a photo of me from a national USA Weightlifting event on their website or social media?

Yes, but the media post must be editorial in nature. For instance, your sponsor can use the photo as part of a news post stating:

  1. That they sponsor you.
  2. That you competed at the event.
  3. A summary of your performance.

They may not:

  • Mention or promote any products or services anywhere in the news post.
  • Modify the photo to add their logo.
  • Modify the photo to remove event sponsor logos.
  • Use the photo within any advertisement.

Media & Editorial Use

As a general statement, media and editorial use is absolutely encouraged by our organization. We appreciate the role of media in the promotion of our sport and we want to do everything we can to help journalists cover our sport in a sustainable way. Simply purchase the photo from our website and you may use it in your editorial media royalty-free. If your organization has a need for exclusive photos, or wishes to receive photos immediately when they're taken of a specific athlete, or if you have any questions regarding a specific use case, please contact support@lifting.life.

Can I use a photo from a national USA Weightlifting competition in my editorial media publication, such as a newspaper, magazine, or blog article?

Yes! We greatly appreciate editorial coverage of events and athletes, and strongly encourage the publication of photos and videos from events.

Can I post a photo from a national USA Weightlifting competition on social media?

Yes, but the post must be editorial in nature. For instance, the textual content of your social media post must be related to the photo you use, such as information or news regarding the athlete or event. If you want to use an image in order to promote your brand or newspaper subscriptions, you will need explicit approval by USA Weightlifting and the athlete in the photo.

Can I edit the photo to brand it with our media company's logo?

Photos and videos from national USA Weightlifting events may not be altered to add the logos of any entity other than USA Weightlifting and/or the registered USA Weightlifting Team of the athlete.

Why?
USA Weightlifting partners with event sponsors that contribute to the financial stability of our sport at a national level. Placing logos of businesses on media taken at national USA Weightlifting events can be confusing to the viewer whether the sponsor is sponsoring only the athlete in the photo, sponsoring the competition as an event sponsor, or even sponsoring USA Weightlifting as the national governing body.

Who do I give photo credits to?

Please credit the photographer and LiftingLife. For instance "Photo by Andy Blaida for LiftingLife" would be greatly appreciated. The photographer that took each photo is listed underneath each photo on our website. If you're unsure, feel free to email us at support@lifting.life.

Can I use photos of athletes to promote my brand, products, or services?

Yes, but you will need permission in writing from LiftingLife, USA Weightlifting, and the athlete in the photo. Athletes and events need sponsors, and we want to make sure that the rights of the athlete, the competition organizer, and the photographer are all being respected. We can help make that process simple and easy, simply contact us!

How can I promote my brand through USA Weightlifting and its athletes?

There are two ways that you can promote your brand through USA Weightlifting: become an Official USA Weightlifting Sponsor or individually sponsor an athlete. To learn more about becoming an Official USA Weightlifting Sponsor or to sponsor an individual athlete, contact Kevin.Farley@usaweightlifting.org.

Official USA Weightlifting Sponsors

At national USA Weightlifting events, event staff strategically place banners displaying your brand so that they'll appear on live video stream, video highlights, and photos taken at the event. Viewers of the live video stream and the viewers of the editorial media outlets that publish videos and photos will know that your brand helped make the Olympic dream possible for the thousands of athletes that perform at each national event.

Individual Athlete Sponsors

Individual sponsors of athletes may embroider their logo onto the singlet, belt, knee sleeves, socks, or shoes of their sponsored athlete when they compete. Naturally, this will mean that sponsor logos will appear in photos and videos of the athlete. The specific rules may vary depending on the event and governing body. For instance, the Olympics may be more restrictive than an IWF competition, which may be more restrictive than a USA Weightlfiting event, which may be more restrictive than a local event.

The athletes themselves may post photos and videos of themselves from national USA Weightlifting events on their own website and social media, and may submit their photos and stories to newspapers, magazines, and other news media. Athletes may thank their individual sponsors in the textual portion of their content.

Athletes and their individual sponsors may not modify photos or videos of national USA Weightlifting events to include their individual sponsor's logos, or to remove the logos of any Official USA Weightlifting Sponsors.

Why?
USA Weightlifting partners with event sponsors that contribute to the financial stability of our sport at a national level. Placing logos of businesses on media taken at national USA Weightlifting events can be confusing to the viewer whether the sponsor is sponsoring only the athlete in the photo, sponsoring the competition as an event sponsor, or sponsoring USA Weightlifting as the national governing body.

Individual sponsors of athletes may post photos or videos of their sponsored athlete from national USA Weightlifting events on their business website news section or social media but the photo and textual content must be editorial in nature. For instance, you can:

  1. Mention that you sponsor the athlete
  2. State that the athlete competed at the event.
  3. Describe a summary of the athlete's performance.

You may not:

  • Mention or promote any products or services anywhere in the news post.
  • Modify the photo to add your logo.
  • Modify the photo to remove event sponsor logos.
  • Use photos from national USA Weightlifting events as a part of any advertisement.

Are there any exceptions?

Yes! If you are an Official USA Weightlifting Sponsor and the sponsor of an individual athlete, you may edit photos of national USA Weightlifting competitions to to include your logo. For a full list of USA Weightlifting sponsors, visit TeamUSA.org. To learn more about becoming an Official USA Weightlifting Sponsor, contact Kevin.Farley@usaweightlifting.org.

Can I post photos that I take on my own social media or portfolio?

Yes, absolutely.

Can I modify the photo to include photo credits?

Yes. Photos and videos may be edited to include photo credits containing the photographer's name or photography business name. The following restrictions are required as not to be confused with endorsement or sponsorship of the athlete or event:

  • The photo credit must be prefixed with "Photo by", "Photo credits", "Shot by", or "Photo courtesy of" unless the business name contains the text "photography", "videography", "images", "videos", "news", "media", "press", or "publications". For example, "Acme Photography" would not need to be prefixed with "Photo by:" because the provider relationship is implied by the name.
  • The photo credit must be located in the bottom 10% of the photo in the left or right corner.

For a good example, visit the LiftingLife, Getty Images, or Routers Instagram accounts.

Can I add a protective watermark for photo preview purposes in my portfolio?

Yes, rights-protective watermarks may appear above the bottom 10%, however, the watermark must be prefixed or suffixed with "photo preview" or "video preview". Photos defaced or watermarked for rights protection may not be published in this form outside such as on social media or print publication.